Crowdsourcing: have outsiders swarm together for you

In the last few years many commercial companies have figured out how to make Crowdsourcing work for them. The basic concept is to get outsiders, preferably customers, to swarm together to design a product or complete some other project, to solve problems or answer questions, to test innovative marketing campaign or commercial.

In an attempt to address cost reduction, many large companies have already applied an outsourcing approach to business processes, such as customer service or Information Technology development, adopting standard enterprise software solutions. Resulting BPO Market value has been estimated in 384.5B$ in 2005 with an aggregate growth rate of 10% resulting in a 618B$ equivalent in the 2010 (source IDC).
Crowdsourcing is the natural evolution of outsourcing giving better economical returns even where outsourcing is already in place. Companies, both Large and Small/Medium, "make a choice to employ the crowd to perform labor that could alternatively be performed by an assigned group of employees or contractors, even if the company is just now putting up a shingle. In other words, crowdsourcing need not require an active shift from current employees or contractors to the crowd; it can start with the crowd."

What the market is still missing is a platform, managing quality of the process and level of services, able to extend the benefits of Crowdsourcing to enterprise internal core processes significantly much more relevant in terms of resources and budget dedicated.