That's really great. Hippo, a snack vending machines chain, reinvented inventory. How would you track that a machine in some location is out of stock? What snack is missing and at what time on which day of the week the sales need a intra-day refill? Well that's is very simple if you work together with your best partner, the customers crowd of course. Hippo gets notice of out of stock vending machines by twitter directly from its customers. Results? Well astonishing, in the first month they got an equivalent of 45% of their sales team tracking stocks across markets and promptly reacting to these need of refill managed to up it sales by 76%.

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