At PepsiCo, consumers' social relationships serve as the foundation for their most effective marketing according to Frank Cooper III, Senior Vice President and Chief Consumer Engagement Officer.
A 2009 Wetpaint/Altimeter study found that businesses widely engaged in social media surpass their peers in both revenue and profit amd that 90 percent of consumers trust recommendations from people the
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Social Marketing at PepsiCola
Posted by gio 105 days ago (http://www.huffingtonpost.com)Dream Heels: where crowdsourcing meets shoe design
Posted by gio 368 days ago (http://www.examiner.com)Submit a new shoe design to Dream Heels, they will transofrm it in a real product, put it in their store and you'll start making money. Crowdsourcing in the life cycle of a product or a service can bring excellent results. Tapping on the wisdom of crowds to find the new successful design, get the approval from your customer base before starting the production phase is the secret of an announc
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Marketing 3.0: Crowdsourcing decision making
Posted by gio 385 days ago (http://advertiser-in-arabia.blogspot.com)Successful experiences in Japan in the food and beverages packaging and marketing with a direct involvment of end users to choose new flavours but also packaging design and advertising. 4000 users participated to this pre production test-drive.
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Crowdsourcing trust for ecommerce
Posted by gio 474 days ago (http://www.readwriteweb.com)A Forrester's report shows clearly who users and consumers trust and crowdsourcing reviews and recommendations is where the word of mouth meets e-business.
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blur Group Launches Crowdsourcing Marketing Agency
Posted by gio 478 days ago (http://blurgroup.wordpress.com)One of the first full Crowdsourcing marketing initiative.
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