No excuses for companies (nearly 50%) not using social media to interact directly with their customers yet.
US consumers like to be engaged, 61% of the 3,990 interviewed answered positively to the question if they would be interested in providing input to help design and build new products or improve current products.
63% declares their contribution is dependent upon receiving some form of comp
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Search results for crowdsourcing
Forrester Research: US Consumers Are Willing Co-Creators
Posted by gio 22 days ago (http://www.forrester.com)Crowdsourcing for a new ostracism era?
Posted by gio 23 days ago (http://www.ibtimes.com)
Few weeks after the wikileaks case showing how anonymous access to the net can enable crowdsourced publishing of classified documents this article of International Business Times reports the interest of SEC towards crowdsourcing.
SEC is understaffed so what's better to allow everybody to report a suspect company or finance operation? Multiple claims against the same subject would raise the prob Read More »
SEC is understaffed so what's better to allow everybody to report a suspect company or finance operation? Multiple claims against the same subject would raise the prob Read More »
August edition of McKinsey Quarterly is dedicated to "Ten tech-enabled business trends to watch". Four of them belong to the big Crowdsourcing family:
- Distributed cocreation moves into the mainstream: the power of the crowds used inside large enterprise for user generated content, collaborative support, text translation and much more.
- Making the network the or
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Crowdsourcing journalism: Vocus acquires Help a Reporter Out (HARO)
Posted by gio 78 days ago (http://vocuspr.vocus.com)
Help A Reporter Out, best known as HARO, has been acquired by Vocus, a NASDAQ floated public relations management company.
HARO community composed by 30,000 reporters and bloggers and more that 100,000 small business and public relations professionals has been very active in the news crowdsourcing. Read More »
HARO community composed by 30,000 reporters and bloggers and more that 100,000 small business and public relations professionals has been very active in the news crowdsourcing. Read More »
crowdsourced inventory tracking, simply genius
Posted by gio 78 days ago (http://adland.tv)
That's really great. Hippo, a snack vending machines chain, reinvented inventory. How would you track that a machine in some location is out of stock? What snack is missing and at what time on which day of the week the sales need a intra-day refill? Well that's is very simple if you work together with your best partner, the customers crowd of course. Hippo gets notice of out of stock vending ma
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Wisdom of Patients vs Wisdom of Doctors
Posted by gio 95 days ago (http://chealthblog.connected-health.org)
NYT asks a serious question: could we cure diseases faster, or at least better control them, through crowd-sourcing?
PatientsLikeMe provides forums where more than 65,000 members with epilepsy, multiple sclerosis and more than a dozen other disorders are encouraged to share details about their conditions and the success or pitfalls of specific drug Read More »
PatientsLikeMe provides forums where more than 65,000 members with epilepsy, multiple sclerosis and more than a dozen other disorders are encouraged to share details about their conditions and the success or pitfalls of specific drug Read More »
Social Marketing at PepsiCola
Posted by gio 102 days ago (http://www.huffingtonpost.com)
At PepsiCo, consumers' social relationships serve as the foundation for their most effective marketing according to Frank Cooper III, Senior Vice President and Chief Consumer Engagement Officer.
A 2009 Wetpaint/Altimeter study found that businesses widely engaged in social media surpass their peers in both revenue and profit amd that 90 percent of consumers trust recommendations from people the Read More »
A 2009 Wetpaint/Altimeter study found that businesses widely engaged in social media surpass their peers in both revenue and profit amd that 90 percent of consumers trust recommendations from people the Read More »
Product safety commission to use crowdsourcing
Posted by gio 103 days ago (http://www.nextgov.com)
Consumer product safety reforms enacted in 2008 required the commission to establish a publicly available, searchable database on product risks.
A new website, scheduled to be complete by March 2011, will be used by the commission to post product safety information within 10 business days after it informs the manufacturer of an incident in which the item caused harm, according to a proposed rule Read More »
A new website, scheduled to be complete by March 2011, will be used by the commission to post product safety information within 10 business days after it informs the manufacturer of an incident in which the item caused harm, according to a proposed rule Read More »