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In a company's social media strategy you can easily get wrapped up in Facebook and Twitter, as marketing tools. But for a more professional edge, LinkedIn is another excellent tool you and your company can use to reach out to current and potential customers.

Read these following tips.

For LinkedIn users:
1.Comment on status updates
2.Search groups related to your field
3.Ask for recommen
Emerging concepts such as crowdsourcing, viral Internet campaigns, product placements and guerilla promotions will dominate the marketing and advertising landscape in 2012 and beyond, says Seethu Seetharaman, PhD, the W. Patrick McGinnis Professor of Marketing at Olin Business School.
“I think crowdsourcing is only going to increase,” Seetharaman says.
Which other trends will influence the 2012
PR News asked two media relations experts to give their take on trends to expect in 2012 and social media is going to continue to influence their experiences.
PR professionals are social media experts, Reputation protectors, Speechwriters, Crisis communicators, Product promoters, Employee communicators, Conversation starters, Videographers, Issue managers, Webinar writers, Public affairs professionals, Event coordinators, Bloggers.
Recently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for
The Serengeti Lion Project, one of the world’s largest studies on lions, has launched a crowdfunding campaign to get the financing necessary to make the project online.
More than 200 cameras in the Serengeti Park are taking over a million pictures each year and with no internet connection the project researchers are having trouble sending and analyzing all the data.
The Serengeti Lion Project
In this article Chris Bucholtz talks about three specific attributes you need to display if you’re going to stay focused on your customers and potential customers in the new social age: authority, authenticity and accountability.
Do you want to give your contribute in creating a sit-com using crowdsourcing?
Read this post...
An interesting insight of "The Business Daily" about different kind of crowdsourcing approaches employed by businesses to improve their marketing strategies and increase customers' loyalty.
Do you have any original crowdsourcing idea for implement your company business?!?
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Welcome to CrowdEngineering Blog. An observatory of crowdsourcing trends and applications.